Well developed behaviour change strategies are a powerful tool in engaging and empowering communities to foster long term behavioural change.
Community partnership approaches to behaviour change were a hot topic at the 2011 World Social Marketing Conference in Dublin. At Atlas, we’ve been doing that for a while, across the health, environmental and non-profit sector in New Zealand and the United Kingdom.
We’ve distilled contemporary best-practise in this field, our experience and a range of case-studies into a one day workshop.
Over the day, we will:
- demonstrate what effective behaviour change is and in not,
- differentiate between changing behaviour and raising awareness
- step you through the four key approaches to changing behaviour
- cover the key elements of effective behaviour change
- step you through the planning and development stages of community partnership based social marketing and behaviour change
- explore a range of behaviour change case-studies
- send you on your way with all the tools required to build sustainable change projects with tangible and measurable impacts
Who should attend?
Those looking to change environmental and health behaviours, engage with citizens and stakeholders, build community resiliance and social capital or develop a community partnership change project.
To find out more download an Atlas Communications Training Flier
Audience
Public sector staff with responsibility for and/or involvement in behaviour change projects and programmes.
Organisational managers and leaders who are looking to explore new ways of building community-focused behaviour change projects and programmes.
Non-profit and corporate leaders who wish to build and develop community-focused behaviour change projects and programmes.
Day 1
Course objectives
- Explore the wider sphere of social marketing and behaviour change beyond awareness raising
- Understand the pressures
- Learn the four key approaches to changing behaviour
- Identify the key elements of effective behaviour change
- Understand the core components of behaviour change
- Identify pitfalls to a community partnership approach to behaviour change
- Examine case-studies of successful community targeted social marketing.
Day 2
A small-group workshop where participants from Day 1 work with live projects. The emphasis here is to apply the skills and knowledge from Day 1 in a supportive, creative and dynamic session.
Cost
- Public sector and non-profit attendees: $495 (NZ ) $600 (AUS). Two days: $900 (NZ) $1050 (AUS)
- Corporate attendees: $600 (NZ) $700 (AUS). Two days: $1000 (NZ) $1300 (AUS)
- All prices include full catering, course workbook and online resource portal but exclude GST (NZ). Payment is required prior to attendance.
For a full list of upcoming workshop dates, click here.