Well developed behaviour change strategies are a powerful organisational tool in engaging and empowering stakeholders, project partners and staff to foster long term behavioural change.
Getting started in developing and delivering behaviour change projects and programmes can be daunting. We’ve distilled contemporary best-practise in this field and our experience into a one day in-house workshop which will set you up with all the tools required to build sustainable change projects with tangible and measurable impacts.
Who should attend?
Those looking to develop and deliver; environmental and health behaviour change programmes, corporate CSR strategies, social change projects and programmes.
Audience
Those with responsibility for developing and delivering behaviour change projects and programmes.
Organisational managers and leaders who are looking to explore new ways of engaging staff and stakeholders in change programmes and initiatives.
Non-profit and public sector staff who wish to up-skill and broaden their knowledge of behaviour change tools and techniques.
Course content
- Introduction and overview of behaviour change
- Beyond awareness
- Specific challenges
- Understanding the difference between social advertising and social marketing
- The four approaches to changing behaviour
- Stakeholders and communities
- International case-study analysis
- Building a portfolio of planning tools and resources
- Strategic use of online channels