As discussion emerge about corporate social marketing and the role of business to drive change, an initiative from Tomorrow’s Company called Force for Good is looking to build an online community “equipped with the leading edge thought, tools and examples to drive business as a force for good.” Force for good = business success + [...]
Internet of things
One of the many things I am learning on my MBA course – along with a lot of big words – is that the number of smartphones is going to explode over coming years. The estimate, that by 2030, there will globally be an average of 100 internet devices per person, is hard to comprehend. [...]
Cause.it app
Volunteers and local businesses play a key part in community partnership behaviour change. The involvement of local businesses can be crucial to the long-term viability of behaviour change projects and programmes. On the volunteer side of the equation, a tangible reward can increase engagement and commitment. For the businesses, having some metrics to measure ROI [...]
Apps4Africa
We love competitions, apps and partnerships which means Apps4Africa: Climate Challengeticks a few boxes. In coordination with a local software developer, Apps4Africa aims to bring citizens, academia and private sector organisations together with African technology innovators to develop applications that address local climate change adaptation challenges. In doing so, the project seeks to raise African [...]
Case of the week: Fuel Zone
Fuel Zone was developed by Glasgow City Council to combat the combat the declining number of young people eating school meals, which resulted in children either eating junk food or at times no lunch, during schooltime. The Fuel Zone concept aimed to revamp the image of the school meals service and reward healthy eating. It [...]
Using gaming principles
Drawing on gaming principles to drive change is an emerging and interesting area. There’s nothing like tangible rewards to help motivate people to do the right thing, and protecting the environment is no exception. French CitéGreen is a a site that rewards participants with points — redeemable for gifts and discounts — whenever they perform [...]
Quit It Pro
Our article on digital apps last week prompted the suggestion that Quit It Pro is a great app for people wanting to give up smoking – thanks to Luke van der Beeke, Director at The National Social Marketing Centre for the suggestion. Changing a behaviour such as smoking is complex and there are many levers [...]
Talking Climate Change
There is plenty academic research on how to communicate climate change and promote sustainable behaviour. But much of this valuable knowledge stays locked away in specialist journals and university libraries. Also, in the world outside academia, many companies are not keen to share the ‘how’ of successful programmes as much of their IP and commercial [...]
Thinking Cities
Previous blog topics this week have covered food, fun and Scotland – some of the favourite Atlas things in life. This post covers another one; film. Film provides the opportunity to tell your story in an immersive way that a written document or even the most creative of visual aids can’t. It can ‘show’ rather [...]
Apps for change
I am a great fan of digital devices. I run more regularly and for longer since I was gifted a Nike+ sportsband. I know exactly how far I have run, how many calories I have burnt and track my progress over time with an interactive dashboard – three barriers which I previously used an excuse [...]