Rather than a case-study, this week this I am going to point you in the direction of the International Association of Social Marketing – known as i-SMA. There are lots of resources; research papers, case-studies and the odd job opportunity. My favourite part (this week) was the blog interviews. I particularly enjoyed Bridging Cultural Divides [...]
Hinduism and H2O
I often use Hinduism and H2O as a case-study in my workshops. This initiative was run as a partnership between the London Sustainability Exchange and Thames Water and aimed to promote water conservation with Hindu communities in East London, by making the link between scripture and sustainable consumption. The programme included: Sustainability Starter Kits containing [...]
50 things to before you are 11¾
The National Trust have just launched a campaign to get children active and enjoying the outdoors. With the catchy title 50 things to before you are 11 ¾, the campaign is designed to combat the rising tide of computer games and sedentary activities. General advice such as ‘Get outdoors’ or ‘Get active’ can be hard [...]
Sub21
Sub21 is an award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside, England. The detailed case-study is featured on the NSMC Showcase database. Research with young people and off-licences identified three main drivers for underage street drinking: lack of suitable alternative activities; cheap, easy supply of alcohol; and [...]
Positive deviance
I am always on the look out for community-based methodologies and approaches to behaviour change and was very interested to read about the fantastic results being obtained in with postive deviance at Cambridgeshire County Council. The English project has achieved a remarkable change in attitudes within the council, the police, and the community towards survivors [...]
Cause.it app
Volunteers and local businesses play a key part in community partnership behaviour change. The involvement of local businesses can be crucial to the long-term viability of behaviour change projects and programmes. On the volunteer side of the equation, a tangible reward can increase engagement and commitment. For the businesses, having some metrics to measure ROI [...]
Water For People
Yesterday – March 22 – was UN World Water Day, which is a good opportunity to take a moment and consider some of the organisations which are dedicated to bringing this basic human right to people around the world. Water For People is an international organisation which brings together local entrepreneurs, governments, and communities to [...]
50 ideas
The advocacy organisation Women Deliver recently released a list of 50 ideas and solutions that support girls and women across the world. As Jill Sheffield, Women Deliver Founder and President said, “The solutions on this list show that with ingenuity, drive and dedication, we can build a better world for girls and women. With that [...]
SHINE health academy
Tackling obesity is not as simple as eating less and exercising more. Looking across the four approaches to changing behaviour, a focus on support and design solutions is key but often missing. Not so with the SHINE (which stands for Self Help Independence Nutrition and Exercise) health academy. The organisation, which is based in Sheffield, [...]
Road Crew
At our Atlas workshops we do some exercises on clearly defining the behaviour(s) we want to change. We also look at these from the perspective of ourselves as individuals -which can be quite enlightening. It’s always easier to change someone else’s behaviour! The temptation is to move across behaviours and try to change the world. [...]